X-Rated!

In Hollywood, an X rating indicated, until 1990, a film deemed unsuitable for anyone under the age of 17, regardless of whether or not they were accompanied by an adult. Before the introduction of the modern US rating system, any film containing sexual, gory, or otherwise explicit content was almost sure to get an X rating, condemning it to flickering away in dingy adult film theatres.

Certifiable

With the astonishing rise in the number of adult film theatres in the US during the 1970s, porn directors, knowing their films would receive the X rating anyway, sought to capitalise on the taboo of the rating by promoting it, counting on its promise of illicit titillation to draw in audiences.

Because the rating was not trademarked by the Motion Picture Association of America (MPAA), unlike the others established during this era, its adoption by adult film producers meant that it became tainted for directors including explicit material in their work, regardless of commercial or artistic intent.

Adults Only. Rated X. Oh look, Linda Vroom's in it.

Art or Smut?

Word plays crossing ‘X’ with ‘explicit’ became popular, and the now-ubiquitous ‘XXX’ was adopted for emphasis - presumably because skin-flick goers might think they were in for something X-tra scandalous. This eventually led to the creation of the NC-17 category (No Children under 17), at the instigation of director Philip Kaufman for his film 'Henry & June' (1990), fought for in court by celebrity civil liberties lawyer Alan Dershowitz, whose services were retained by Universal Pictures.

Dershowitz argued that it was unreasonable to damage a film by associating a work with artistic intention with mere titillation and thus limiting its distribution and profitability. The court agreed, the X rating was left to the pornographers, and explicit films such as Kaufman’s got to enjoy the dubious distinction of bearing the new NC-17 rating.
'Last Tango in Paris' (1972) was a controversial X Rated movie in its time and in some ways continues to be. Butter anyone? (Image Getty)

'Last Tango in Paris' (1972) was a controversial X Rated movie in its time and in some ways continues to be. Butter anyone? (Image Getty)

In the United Kingdom, the X Rating remains and prohibits viewing by children under the age of 18. Likely because there had never been such widespread acceptance or awareness of adult film theatres in Britain as in America, this rating appears not to have gained the reputation its US equivalent did. This may have been because British censors were generally more likely to ban potentially controversial films outright rather than allow them a restricted release. Today, it is used for all films containing explicit content, whether sexual, violent, or political.

Open 24 Hours and Ladies go free. Very generous.

Not at all sure about the films or the morality but it was a golden age of poster design

'Henry & June' (1990), The court case arising from its X Rating led to a new NC-17 classification

Self-styled moral crusader Mary Whitehouse fought a losing battle against a tide of smut and blasphemy. Here she is delivering the script of the provisionally titled 'The Sex Life of Christ' by Danish filmmaker Jens Jørgen Thorsen to the Home Secretary. Before we get on our high-horse about his loose Scandinavian morality, it should be remembered that the script also featured 'JC' committing a bank robbery and escaping on a moped. By the time of her death in 2001 (Mary Whitehouse, not Jesus) schoolchildren were happily sharing pornography using the so-called 'internet'.

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